This means that an enterprise of 100 employees that deploys an automatic and harmonized signature has an opportunity to expose its message 80,000 times. In the professional context, the opening rate of these messages is 100% compared to only 23% for mass emailing campaigns. The numbers are eloquent: on average, employees send 121 emails and receive 40 every day. The email remains the main communication tool, but few enterprises think of amplifying and updating their messages through their employees’ email signatures. It’s an all too common challenge for marketing managers: ensuring the visibility and personalized messages arrive to the targeted audience. As a strong call-to-action, email signatures can respond to several cases to accelerate your marketing- provided it is managed and centralized in Microsoft 365 (Office 365).
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